Innserve will use new technology to ensure that the beer keeps flowing on about 750,000 beer lines during the World Cup matches. Similar chips, but smaller and flatter, have been designed to insert into players' shin guards. The chip, suspended in the middle of the ball to survive acceleration and hard kicks, sends a radio signal to the referee's watch in less than a second of the ball crossing the goal line. The technology is based on an ASIC (application-specific integrated circuit) chip with an integrated transmitter to send data. ![]() The chip-enabled soccer ball is being developed by Adidas, together with the Fraunhofer Institute and software company Cairos Technologies. Previously, the engineers working on the smart ball had hoped the technology would be ready for the World Cup. For the German sportswear manufacturer Adidas-Salomon, which is the official game balls supplier for the event, was still to perfect the technology. The world soccer body FIFA had to drop the idea of using a new chip-enabled soccer ball at the tournament. In fact, VoIP callers could be the biggest mobile winners at FIFA World Cup. The event will open the door for mobile VoIP services providers such as MiMO, RebTel, and Jajah. ITM estimates that each person will generate an average of $46 in roaming charges. According to a report from Informa Telecoms & Media (ITM), the expected 1 million World Cup attendees will spend $46 million on mobile calls and text and video messages over the course of the month-long event. The infrastructure also needs to be torn down completely as soon as the tournament is finished, as some venues have to be vacated well prior to the World Cup Final.Īs a large percentage of the cellphone-wielding attendees at the World Cup will be from non-European countries such as Brazil, Saudi Arabia, and the United States, the World Cup may also be the coming-out party for mobile VoIP services. The World Cup network is required to run at 99.999 percent availability, meaning the IT Solutions project team and vendors have built redundancy into the network at all points. A security team from the technology partners has undertaken extensive testing of the network's resilience in a range of scenarios. The product is deployed at high-profile venues around the globe, including four 2006 World Cup stadiums: Hamburg, Kaiserslautern, Munich and Stuttgart.Ĭonsidering the value of the information held by FIFA, which includes extensive personal details on applicants for accreditation to the tournament, the organisers are leaving no stone unturned in terms of security. Information can be sent from Handshake to phones or PDAs carried by security personnel. Handshake connects a hub server to a plethora of access points throughout the arena. The system facilitates the admission of those 69,000 fans in an hour and a half, funnel supporters of opposing teams to separate sections, track occupancy of those sections in real time, block tickets in the event of theft or loss, and regulate turnstiles to ensure orderly exits. Courtesy the Gatekeeper Handshake, the automated access system from SkiData of Salzburg, Austria. It's a sail at the Munich's 69,000-seat soccer stadium, Allianz Arena, despite the crowds. The anlyst house Informa predicts that the operators will rake in some €300m in revenues from streaming and broadcast during the World Cup. The event will provide a proving ground of sorts for what will be the real coming-of-age of mobile broadcast technology at the Olympics, two years from now. T-Mobile in Germany will broadcast 20 games live, and live matches will be available in Italy. ![]() Analyst house Informa reckons the World Cup willbe a big boost to awareness of mobile TV, but expects widespread uptake won't happen until some time between the 2008 Mobile TV will make its presence felt for the first time at the World Cup. The project is a collaboration between Philips Electronics and FIFA. FIFA has no plans to track the movement of spectators. The tag will include information such as game and seating. Here is your chance to spread the word & win exclusive rewards!Īfter much speculation, the Executive Committee of the soccer tournament, which organized by the Fédération Internationale de Football Association, decided to include RFID tags on tickets to expedite ticketing and prevent fraud. For being a subscriber of ETtech Top 5 newsletter.
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